THE TOP 5 MISTAKES

Could you be making these simple mistakes in your therapy business?

According to Forbes magazine, there a 5 fundamental mistakes most small business owners are making with their clients.

1. Not gaining accountability from the client. Well think about it are you a therapist who will offer free or heavily subsidised sessions in the hope this client will send more business your way? I call this being a “Pro-Bono-Bonehead”.Sure there are times when it might be appropriate but th…

THREE ESSENTIAL TOOLS FOR THE SELF EMPLOYED

They can really save the day

Over the years I have found these 3 gadgets invaluable they are all about having a backup!

1. Portable Powerbank.

   
   Ever had your mobile payment processor go flat on you and at the end of the session you have no method of receiving payment?
   
   Well in 9 years it’s happened dozens of times to me but by having a portable backup supply sitting in your bag along with USB cable, you are always covered!
   
   

1. Mobile Wifi HotSpot
   
   Do …

Did you know that if you advertise your page on Facebook then after 4 days the Facebook algorithm will have narrowed your carefully targeted audience to 10% of your initial target.

One of the biggest mistakes novice Facebook Marketers make is having too small an audience. They also have very little variation in the adverts that are in the ad-set. At best they may use different images.

Another mistake they make is not setting nor checking the campaigns Key Performance Indicators (KPI’s) to know…

Getting to appear on the first page of Google isn't that difficult, check out this short clip on how I do it.