FACEBOOK: KNOW THE RULES
Did you know that if you advertise your page on Facebook then after 4 days the Facebook algorithm will have narrowed your carefully targeted audience to 10% of your initial target.
One of the biggest mistakes novice Facebook Marketers make is having too small an audience. They also have very little variation in the adverts that are in the ad-set. At best they may use different images.
Another mistake they make is not setting nor checking the campaigns Key Performance Indicators (KPI’s) to know…